The advent of each spring season is often accompanied by feelings of change and growth. At TERRA, we feel a special affinity for these sentiments and encourage our experts to embody them. We present this new blog publication as a vehicle to offer our dynamic, continuously growing insight into the frontier of the AEC industry. With each blog topic, TERRA will exemplify the perspectives of continuous growth and change, just as they’re reflected in each project—and even our mission and values.
A Changing Industry
So, what does it mean to embody constant change and growth? Defining it can even be a challenge, due to its intangible, fluid nature. Let’s help by situating the perspective in our industry.
This is a perspective that reflects the patterns of our industry, as it, too, is constantly changing. Community needs, owner needs, and the practices we use to implement solutions are not unchanging and continue to grow and express complexities that were not present when TERRA came into practice 32 years ago. As we highlight the dynamic property of the AEC industry, the rhetorical practices we use to discuss them should also be as dynamic. Meaning, the way we in our industry discuss projects, industry practices, and values are not the same as 32 years ago—and even TERRA's fundamental elements have followed this pattern.
Keeping up with the Times
Since our inception, TERRA’s mission and values have been enterprising. However, we found that they no longer fully capture what TERRA has truly grown to embody. Below, we’ve refreshed our mission and values to reflect our image and to continuously grow with us:
MISSION:
Enhance communities.
VALUES:
Excellence: Deliver outstanding quality and performance, while striving for continuous improvement and innovation.
Integrity: Commit to honest, transparent, and ethical conduct.
Stewardship: Protect resources by responsibly managing what has been entrusted to our care.
Collaboration: Value the unique contribution people bring.
VISION:
Empower our team to be industry leaders and the partner of choice.
We wanted to create brand messaging that was elegant in its simplicity; something we could easily remember and that captured what drives us each day to be and do the best we can for our clients and partners. The essence of these core values conveys the collective heart that impels us to do what we do.
We believe so strongly in our mission that we want to do as much of it for as many communities as we can and want our team to be empowered to make that happen.
Contributing to the Discussion
Adopting practices of change and growth is something that is inherent in our industry. Our industry is constantly changing; from community needs to owner needs, and even the practices we use to implement solutions. To properly capture these changes in our day-to-day practices and continue shaping our niche of enhancing communities, we want to adopt a rhetoric that provides us with the means to disseminate our insights and perspectives throughout our community and meet them on the frontier. We want to continue to be a catalyst for solutions in the ongoing discussions within our community and to make meaningful contributions within our industry while exercising our civic and professional duty.
The insight we'll continue to convey through these publications reflects the support and insight we've amassed throughout the years from clients, partners, friends, and the communities we serve. TERRA thanks you for your continued support and wants to remind you that we're present—and we're listening.